About that Leica X Vario

Leica had been teasing about a “Mini M” in its latest marketing campaign. It whipped up a frenzy among Leica fans.

I was excited. A compact body that takes M lenses?

It turned out to be a bait-and-switch tactic. The “Mini M” was revealed to be a Leica X Vario. It is basically an addition to Leica’s X line that includes the X1 and X2, fixed prime lens compacts with APS-C sensors. It had nothing to do with Leica’s revered M line.

Personally, I find it a distasteful tactic on the part of Leica but it generated the hype that it wanted.

As for the camera? Most serious photographers would not probably not even look at it.

The X Vario is a branded compact targeting the wealthy. Those who found it hard to take “proper” photos with the X1 and X2’s fixed focal length. Leica is simply meeting the needs of a market segment that can afford a Leica compact.


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